Who we are.

Miroma Ventures is the investment arm of The Miroma Group, predominantly focusing on investing in growth stage consumer brands and media platforms. We partner with exceptional entrepreneurs and deliver marketing solutions to accelerate growth and drive long-term value for the business.

What makes us different.

As part of The Miroma Group, we bring industry-leading marketing expertise to drive sales, build brand presence and capture market share for our investee companies. With direct access to top-tier talent in media, public relations, content, production, digital acquisition and influencer marketing, we offer a strategic partnership with shared interests and incentives to unlock long-term value and drive growth.

Sectors of interest.

We invest predominantly in growth stage consumer brands and media platforms with specific interest in the following verticals: food and beverage, beauty and personal care, specialty retail, social and digital, creative, marketing consultancy, marketing technology, ecommerce, content production and development, digital comms.

Investment criteria.

Company profile

We invest in private companies that have demonstrated proof of concept and generated $1-$50M in annual revenue.

Investment stage

We typically participate in the first institutional round of investment in Seed, Series A or B financings.

Investment size

Average initial investment ranges from $250k to $5M with additional capital reserved for follow on investment.

Innovative funding options

We tailor financing solutions to suit our partner’s needs. Common financing structures include:
1. Media or marketing services for equity.
2. Media or marketing financing through product exchange via our commercial trading ops or,
3. Cash investment for equity.

What we look for:

Team

We partner with exceptional entrepreneurs complemented by a strong team with best in class advisors and investors.

Product

We look for differentiated products positioned to disrupt an entire industry.

Emerging brands

A challenger brand that connects with todays consumer and has a voice that extends far.

Proof of concept

Demonstrated proof of concept with high sales growth trajection and healthy margin profile.

Positioning

A concept that capitalises on attractive industry dynamics and long term consumer trends.

How we add value.

At Miroma Ventures we take a hands-on, operations-focused approach, leveraging our industry-leading marketing expertise to actively work alongside management teams, preparing them for the next evolution of their businesses. Additionally as part of The Miroma Group we draw upon our collective of marketing and communications agencies to offer end-to-end marketing growth solutions.

Specific agency capabilities and services include:

  • creative
  • experiential
  • brand strategy
  • media
  • content and production
  • digital development
  • social and influencer strategy
  • public relations
  • communications