Who we are.

Miroma Ventures is the investment arm of The Miroma Group, predominantly focusing on investing in growth stage consumer brands and media platforms. We partner with exceptional entrepreneurs and deliver marketing solutions to accelerate growth and drive long-term value for the business.

What makes us different.

As part of The Miroma Group, we bring industry-leading marketing expertise to drive sales, build brand presence and capture market share for our investee companies. With direct access to top-tier talent in media, public relations, content, production, digital acquisition and influencer marketing, we offer a strategic partnership with shared interests and incentives to unlock long-term value and drive growth.

Sectors of interest.

We invest predominantly in growth stage consumer brands and media platforms with specific interest in the following verticals: food and beverage, beauty and personal care, specialty retail, ecommerce, social and digital, creative, marketing consultancy, marketing technology, content production and development, digital comms.

Investment criteria.

Company profile

We invest in private companies that have demonstrated proof of concept and generate $1-$50M in annual revenue. Target companies are high growth businesses with significant market traction and an identified pathway to profitability.

Investment stage

We invest at the growth stage and typically participate in the first institutional round of investment in Seed, Series A or B financings.

Investment size

Average initial investment ranges from $250k to $5M with additional capital reserved for follow on investment.

Flexible financing solutions

We tailor each investment to suit our partner’s needs. Common financing structures include:

1. Media or marketing services in exchange for equity.

2. Media or marketing financing through product exchange via our commercial trading operations.

3. Cash investment for equity.

What we look for.

Team

We partner with exceptional entrepreneurs complemented by a strong team with best in class advisors and investors.

Product

We look for differentiated products positioned well to disrupt an entire industry.

Emerging brands

We identify challenger companies with authentic brands that connect with today’s consumer.

Proof of concept

We prefer companies that demonstrate proof of concept with a high sales growth trajectory and a healthy gross margin profile.

Positioning

We invest in businesses that capitalize on attractive industry dynamics and long term consumer trends.

How we add value.

At Miroma Ventures we take a hands-on, operations-focused approach, leveraging our industry-leading marketing expertise to actively work alongside management teams, preparing them for the next evolution of their businesses.

As part of The Miroma Group we draw upon our collective of marketing and communications agencies to offer end-to-end marketing growth solutions. We take a holistic approach to growth and provide brands with a range of marketing services that deliver positive business outcomes, emphasizing creativity, speed and agility

Specific marketing capabilities and services include:

  • creative strategy and advertising campaigns
  • experiential or experience based advertising
  • brand strategy and partnerships
  • media and communications
  • content and production
  • digital development, website and app builds
  • digital media, social and influencer strategy
  • public relations