Missfits create great tasting, all natural, low sugar, everyday protein products backed by experienced nutritionists.



Qriously is a data company using data to predict and measure meaningful human behaviour for its clients. Using existing ad-tech infrastructure Qriously replaces ads with questions on smartphone apps, gathering structured answer data from more than 1.2b devices all over the world. Key clients include agencies, data-driven organisations, hedge funds, and governments. Qriously was acquired by Brandwatch in March 2019.


Hedera’s Hashgraph is a new form of distributed ledger technology. Building on the pitfalls of conventional models, Hedera’s Hashgraph provides a faster, cheaper and more secure platform for transactions to take place.


ROAM is the next generation voice of adventure. Leveraging influencer content and distribution, technology and social media expertise ROAM builds loyal audiences centred on new business models. in the first 365 days since ROAM has launched, the platform has garnered more than 1.5million users.


Bruvi™ is a next generation single-serve closed brewer system created by experts & inspired by the magic and romance of coffee.Founded in Los Angeles, Bruvi have successfully enhanced all aspects of taste, convenience, drink variety, personalization, eco-consciousness and service.


Positive Energy makes battery storage solutions easy. Simplifying the process so you don’t have too. Battery solutions Simplified. Developing and deploying agnostic and innovative energy storage solutions, disrupting today’s broken business model with the leaders in commercial real-estate, sporting venues, hotels, and more.


Humbition is an early-stage operators fund that invests in marketplaces, consumer and health tech industry.


Shadow is a community-led organisation that harnesses the power of thousands of volunteers to reunite dogs with their families, using videos, photo-matching technology, and an extensive photographic database of lost and found dogs in greater LA and NYC/NJ.


SBTV Company Logo - Miroma Ventures portfolio


SBTV is a pioneering music discovery platform. Since launch in 2006, SBTV has championed the best established and emerging artists in music from Ed Sheeran to Skepta. Led by Jamal Edwards MBE, SBTV is now one of the most popular platforms in music today with over 330 million views on Youtube.


PinterestCompany Logo - Miroma Ventures portfolio

San Francisco, CA

Pinterest is a visual discovery and planning tool providing users ideas with inspiration in all walks of life such as recipes, places to travel and products to buy.


PureWow Company Logo - Miroma Ventures portfolio

New York

PureWow is a digital publication dedicated to finding ways to make life more interesting, beautiful and manageable. PureWow covers the breadth of women’s lifestyle: fashion, beauty, home, arts and culture, money, tech, food and travel. Acquired by VaynerMedia (January 2017)


Appear here Company Logo - Miroma Ventures portfolio


Appear Here seamlessly connects landlords’ vacant spaces to people with great ideas, all online. Its vision is to create a global network of spaces so people can make their ideas travel. Retail is changing and now more than ever you need to be in the right place, at the right time.


ClassPassCompany Logo - Miroma Ventures portfolio

New York

ClassPass is a membership program for fitness classes across multiple gyms and studios to make working out more accessible. ClassPass users have made more than 11 million reservations on the platform since launch, and the product is available in 36 markets across three continents.


WhoWhatWear Company Logo - Miroma Ventures portfolio

Los Angeles, CA

Who What Wear is the leading online platform for premium and original style and shopping content, catering to trend-setting fashion lovers and their followers. With an emphasis on making fashion approachable and style attainable, WhoWhatWear.com connects readers with expert advice while providing tips and insider information from across the world.


JUST® delivers products responsibly sourced and made for improved environmental and social impact, starting with JUST water, 100% spring water in a paper-based bottle.


Nested help people sell their property quickly without compromising on price, saving them months of stress and uncertainty.


Shoppable infomercials designed for the iPhone generation.


OutdoorPlus Company Logo - Miroma Ventures portfolio


Set up in 2006 with a vision to develop the best landmark digital network in central London, Outdoor Plus specialises in iconic large format digital, premium London backlights and landmark banner HQs to deliver the best in Digital Out Of Home Media. Acquired by Global (September 2018)



BlisMedia uses proprietary technology to deliver the most accurate and reliable mobile location and behavioural data for digital advertisers. BlisMedia is a leading provider of data-driven, programmatic, ad buying solutions for digital display and video. Its proprietary technology is a Real-Time Bidding (RTB) Platform that serves display ads, using location and behaviour data insights, to highly defined audiences.


BeautyCon Company Logo - Miroma Ventures portfolio

Los Angeles

Beautycon is a community of creators redefining beauty and talking about what matters; culture, trending news, fashion + beauty, favourite content creators, and important issues. Their mission is to bring fans, brands and creators together in one place. Beautycon isn’t just about beauty, Beautycon is about connecting fans to the heartbeat of the internet.



90min is a global football media and technology company focused on the digital generation. 90min taps into the passion and dedication of the hyper-connected fan by powering the production of authentic, engaging and socially driven content distributed to a rapidly growing audience of over 35 million monthly users in ten languages across web, mobile and social.



Smart supplements and clever content for the brain, intelligently delivered by monthly subscription.


Gojimo Company Logo - Miroma Ventures portfolio


Gojimo supports students’ learning by providing resources to prepare for exams at any time or place. Gojimo is available on iOS, Android and the web and offers over 50,000 free assessments covering all the major UK qualifications including Common Entrance, GCSEs and A Levels. Acquired by The Telegraph Media Group (April 2017)



Empirical Spirits is a platform to investigate flavour, traditions, technologies, and techniques from across the globe. The company uses alcohol as a vessel for new flavours, focusing on experience over intoxication.


PicFairCompany Logo - Miroma Ventures portfolio


PicFair is an open-to-all image marketplace connecting photographers to commercial and editorial buyers and allowing photographers to name their price, and change it whenever they like.


Miroma Labs


Miroma Labs founds and funds companies. Miroma’s in-house incubator tests, validates and scales innovative business models focused on solving both B2B and B2C inefficiencies.


Digital Forming Company Logo - Miroma Ventures portfolio


Digital Forming develops 3D software solutions for product design and customization for companies and lifestyle brands.


The Narrative


The Narrative is a digital production company and entertainment studio. They are experts in premium digital formats and were the first company to be commissioned by BBC Worldwide for a digital series, which went No.1 on iTunes. Other commissioning partners include Facebook, MTV and BBC Three.



Bit Poster - Miroma Ventures portfolio


BitPoster is a data driven ad-exchange for the outdoor media market working to close the loop between ad spend and ad effectiveness using data from mobile GPS, demographic and socio-economic audiences, weather, travel, events, to point of sale information.


Noise Media logo


Noise Media is an online publishing group, are dedicated to growing powerful social communities around the world. To date they have founded and run two of the largest online student communities in the UK with 2 million subscribers.


Boat International Company Logo - Miroma Ventures portfolio


Boat International Media is the world’s leading media provider for the global superyacht community. They offer magazines, books, events and digital services to superyacht owners, builders, captains and crew and brokers.


FAB Media


FAB is a Magic, TV and Live Production, Content Creation and Talent Management Agency founded by three multi-award winning producers.

G-RO Company Logo - Miroma Ventures portfolio

Revolutionary carry on luggage. G-RO the world’s first bag in a whole new category: it’s a companion bag—a bag specifically designed to accompany on-the-go people, whether they are traveling around the block or around the globe.


Cedar logo


Cedar provides a smarter way for hospitals, health systems and medical groups to manage the patient payment experience. With patient cost-sharing rising sharply, managing patient engagement and collections is increasingly crucial. Combining best-in-class technology and data science, Cedar is a modern technology solution that is proven to quickly increase collections and boost patient satisfaction by offering a personalised billing experience.



Miroma Music is an independent label/management and production company run by a dedicated team of experienced music industry professionals.


Buy Now Media Company Logo - Miroma Ventures portfolio


BuyNowMedia sells media directly to small and medium-sized businesses and helps them find the right media for their advertising campaign and reach their target audience quickly and efficiently. BuyNowMedia also benefits media owners by helping them form new partnerships with SMEs.